AMD will help Microsoft develop its AI chips for ChatGPT and GPT-4

Microsoft wants to develop its own AI chips for OpenAI to use with tools like GPT-4 and ChatGPT and has just added a fancy ally: AMD. This is stated by Bloomberg, which reports that the companies agreed to work together to create the hardware in question.

According to the media above, the choice of AMD as a new partner is far from casual. Lisa Su seeks to expand its presence in the market for components applied to artificial intelligence to close the gap with NVIDIA. Thus, Redmond will provide financial support to Californians and, in return, will receive help in developing Athena, its own AI chip.

But the alliance isn’t just looking to accelerate the design of a Microsoft-branded GPU for training and running AI models. The money from Satya Nadella’s firm will also allow AMD to move forward with its initiatives in this area. The CEO of the Santa Clara chipper herself recently indicated that among her plans is to create partially customized chips for her main clients to use in their AI data centers.

The deal also clarifies that proprietary component development is an area of ​​growing interest at Redmond. Indeed, Microsoft has already worked on ARM-based hardware for Surface computers with Qualcomm, but what you are looking for in this alliance with AMD is on another level.

AMD will develop Microsoft chips to power ChatGPT

Microsoft’s initiative to create its hardware for artificial intelligence applications came to light shortly ago. A project that was launched in 2019 but has gained real momentum in recent months with the ChatGPT craze. However, until now, the involvement of AMD has been unknown.

Remember that generative AI tools require hellish computing power to work, and the components required aren’t cheap. For this reason, those from Redmond would seek to lower costs by producing their GPUs and providing access to them to OpenAI.

Working with AMD would allow them to reduce dependency on third-party vendors like NVIDIA. However, neither Microsoft nor Sam Altman’s startup intends to cut ties with those led by Jensen Huang. In reality, what would be sought would be to have guaranteed access to the necessary hardware, no matter how much the demand for these components grows in the market.

As recently learned, the proprietary chips that Microsoft wants to use to power ChatGPT and other AI tools are already being tested internally. It is even rumored that this would be the first step in a more ambitious plan. Bloomberg mentions that the company has already committed more than 2,000 million dollars to its efforts in the field of semiconductors. Furthermore, it indicates that Athena’s development has become the focus of the division’s attention.

Microsoft and AMD have chosen to remain silent about this alliance. The intention of those from Redmond would be to start massively deploying the chips for ChatGPT and other AI applications from 2024.