Alarm in Google: Samsung studies that Bing is the default search engine of its mobiles

Bing has changed thanks dramatically to integrating features powered by GPT-3—and now GPT-4—the AI-powered by OpenAI. So much so that Samsung even plans to replace Google as the default search engine on its mobiles and bet on the Microsoft search engine, as revealed by The New York Times.

The medium above affirms that Samsung’s intention to change the default search engine of its mobiles reached the ears of Google last March. They also point out that the company’s reaction was “panic.” And for that same reason, they have gotten down to work to modify their search engine drastically and include new features driven by AI. Among them are a chatbot more advanced than Microsoft’s, an image generator, and a function to learn a new language through conversations with an AI.

These are precisely benefits that Microsoft has included in Bing for months, making the popularity of the company’s search engine skyrocket. The new Bing, in particular, has a chat section powered by ChatGPT, where users can make queries and receive personalized responses based on search results. The same chatbot can also generate images via DALL-E.

Google’s strategy to prevent Samsung from betting on Bing as the default search engine

We reiterate that Google’s response to Samsung’s intention has been to work around the clock on new AI-powered features for its search engine. The company plans to drastically change its search engine with unique features that would match those of Microsoft and Bing and improve on them.

One of them, for example, would be the chatbot’s capabilities. This could be more advanced, with the ability to answer software engineering questions or generate code snippets. The chatbot could also analyze search results and web pages in a personalized way. For example, if users want to search for activities near their accommodation, they only have to ask Google, and the AI ​​will return only related results.

Google, to deal with Bing and Samsung’s intention to include this search engine as default, is also working on an image generator or a chatbot with which users can search for songs.

Nothing is closed

There are no more details about Samsung’s intention to include Bing as the default search engine on their mobiles. The company is currently negotiating its contract with Google, so there is a chance that the situation will continue as it is now.

However, if this is finally carried out, it would be a hard blow for Google. Mainly because, according to NYT details, the company would lose approximately 3,000 million dollars a year in revenue from searches carried out through Samsung devices.